The Release Label Visuals Checklist

So you're launching a new single, EP, or album, and you need to keep track of all the visual assets you need to create and upload in one place. Great! We're here to help. Here's what one four-week rollout plan looks like:

Week 1 — Pre-Production

• Your single, EP, or album is finished and ready to be uploaded for distribution
• Vision board created — design your world
• Pre-production for the shoot begins

Whether you're shooting a visualizer, a lyric video, or a full on music video production, preparation is key. Here are some things to consider during the planning of your visual shoot:

• Shot list
• Props list
• Costume + makeup looks
• VFX shot list for post
• Audio-visual script, if shots need to be specific to song timecode
• Cast and crew call posted to social media to recruit your team
• Location scouting, according to local laws
• Call sheets drafted and sent to the team before shooting
• Production shot list created and sent to the team before shooting
• List of desired BTS shots created and sent to your BTS photographer and videographer
• Crafty (snacks) and meals planned for cast and crew on shoot days
• Equipment list built with your crew, rentals reserved

Week 2 — Production

• Visuals + BTS shot
• Cover art selected and created
• Key stills selected and edited
• Song uploaded and scheduled for release with cover art
• First teaser post created + posted, using BTS video from the shoot, clips from the shots, and/or key stills

Week 3 — Rollout

• New key stills uploaded as profile pictures and banners to Amazon Music, YouTube Music, Spotify, and Apple Music
• Main visual edited (long-form music video)
• 3–5 clips selected from the main visual edit, exported in various social sizes
• First 3–5 clips posted

Week 4 — Release

• Song is released
• Top performing clips re-edited with different hooks and re-posted
• 3–5 more clips edited and posted, emulating what worked in the first batch
• Spotify Canvas uploaded
• Clips posted across TikTok, Instagram, and YouTube:

YouTube — Long-form BTS videos, the full visual video, community posts with stills, and Shorts in clip form.

Instagram — Trial reels with lyric video content, clips from the music video, BTS posts with stills, a cover art post with the linked audio as a single, fun BTS highlights as reels, and a CTA in bio with YouTube and streaming links.

TikTok — BTS videos, clips of your process, what the song means to you, how you edited and planned the shoot, what's coming next, reflections on what's working and what isn't.

Week 5 + — Keep going

Keep posting your clips, doubling down on what works, and moving on from what doesn't. Remember to stay creative and have fun with it.

PRO TIP — Don't get sucked into the metrics. If it fulfills you, excites you, or makes you proud, that is working.

Sizes for assets

Specs verified September 2026.